【Speaker】Haibing Gao, Ph.D. in Business Administration, Marketing, University of Florida

【Topic】Adjusting Ad Spending When Anticipating a Product Recall? Marketing-Finance Interface in Product-Harm Crisis Management

【Time】Friday, December 19, 13:30-15:00

【Location】Room 325, Shunde Building, Tsinghua SEM

【Host】Department of Marketing; China Business Research Center, Tsinghua University