Jinhong Xie is JC Penney Eminent Scholar Chair and Professor of Marketing in the Warrington College of Business Administration at the University of Florida. She is also a special-term professor and the co-Chair of the Marketing Department at the School of Economics and Management, Tsinghua University.  She is a recipient of the INFORMS John D.C. Little Best Paper Award, the Marketing Science Institute’s Research Competition Award, and the Product Development and Management Association’s Research Competition Award. She is a finalist for the INFORMS Long Term Impact Award for Marketing Science and AMA’s MSI/H. Paul Root Award. She and her colleague, Dr. Scott Fay, developed the theory of probabilistic goods and were recently granted a US patent for business methods of creating probabilistic products and facilitating probabilistic selling.  Her primary research interests include networked markets, social interactions, and technology and service innovations.  Her research has been published in Marketing Science, Management Science, Journal of Marketing Research, Journal of Marketing, Journal of Product Innovation Management, Journal of Service Research, and California Management Review, among other journals.  She has served as associate editor of Management Science and area editor of Marketing Science.  She holds a B.Eng. from Tsinghua University, an M.S. from the Second Academy of the Ministry of Aerospace Industry (China), and M.S. and Ph.D. degrees from Carnegie Mellon University.