【主讲】Qing Ding，新加坡管理大学李光前商学院助理教授

【主题】考虑顾客多日停留的酒店动态定价决策

【时间】2010-4-12（周一）13:00 – 15:00

【地点】清华经管学院 伟伦楼453室

【语言】英文

【主办】437必赢会员中心现代管理研究中心

437必赢会员中心管理科学工程系

报告摘要

We study the optimal pricing policy for hotels with a single type of rooms when the arrival of customer requests is stochastic and nonstationary. Customers may make reservations for multiple-day stays and this feature is taken into account when we determine the rental rates. We formulate this problem as a stochastic dynamic program. Both analytical and computational results suggest that one should raise the rental rate for high-demand days and lower the rental rate for their neighboring, low-demand days so that the revenue is maximized. For large size problems we develop two heuristics that determine the rental rates almost instantly when a customer makes a request.

个人简历

Dr. Qing Ding is Assistant Professor of theLeeKongChianSchoolof Business atSingaporeManagementUniversity. His principle research interests are in Global Supply Chain Management, Dynamic Revenue Management, Applications of Auction Theory, and Production Scheduling. He has published articles in Operations Research, Naval Research Logistics, IIE Transactions, European Journal of Operations Research and other high quality academic journals. He received his Bachelor and Master degree in Control Theory fromNankaiUniversityinChina. He received a Ph. D degree in Operations Research fromHong KongPolytechnicUniversityand a Ph.D. degree in Operations Management fromWashingtonUniversityatSt. Louis.